Wednesday, October 31, 2012
This font is called Mrs Eaves. Mrs Eaves is named after Sarah Eaves, the woman who became John Baskerville's wife. I absolutely love the typeface Baskerville, so obviously when Stacy showed me this serif font, I loved the femininity of it. It has the same classic, clean cut style of Baskerville, with a little bit of sweetness to it. The letters of this font each have a flowing swashlike tail. It is very elegant and I could see it being used for poems and fashion columns in the future.
Tuesday, October 23, 2012
These cute pieces of jewelry are made my Brainbow and have many wooden pieces including camcorders, record players, cameras, that all serve as pieces from the past. These adorable little nick nacks actually remind me of the wood type that was created during the Industrial Revolution and this type is classified as a San Serif font. Rather than using metal, this designer put a spin on jewelry and used wood to change it up. I really love the creativity. Build on!
Monday, October 15, 2012
Pizza has now become even more enticing..thanks to Dominos new packaging.
Dominos Pizza has just released a new item on their menu as well as new packaging to put the pan pizza into, that obviously surpasses the mundane pizza box that says Dominos in small red font. When I ordered this pizza, I was less than enthused about trying the new "pan pizza" that has resulted in so much hype in my friend group. After the pizza was eaten, I noticed the packing on the box, and it made me wish I did have a piece of that new menu item. There is just something significant and eye catching on the box that transcends the importance of the content. The font with the white outline is appealing and puts emphasis on what you're eating, as if you didn't already know. In addition to the prominent font used for pan in the center, the content circinling the center is also very interesting and has certain typefaces to emphasize its importance( such as never frozen is in a bigger font size than the rest, because Domino's probably wants that information to be read first.I also found the bottom of the box to be a bit comical and the fat faced font that reads " Hey"is very casual as if the pizza box has a voice. It was an interesting pizza experience that deemed to be entertaining.
Wednesday, October 3, 2012
Sorry I'm not sorry.
This instillation can be found in a french design studio Vegetable Identity, along with many other letter sculptures with vegetation in the positive space of these art pieces. The plants dont require water or light, because they are preserved with a sugar like product. I love the font used. The fluidity of the letters, as well as the spacing, radiates a mellow, yet foreign energy. The curvature of each letter is distinct and surprisingly does not cause the art piece to be cluttered or smashed together. The font looks a little like park avenue font, except for that this font is in cursive. Those who say "Pardon my french" are actually just alluding to the fact that they just said one or many curse words, and they will continue, since those words are obviously pertinent to their story! HAHA. At least that's my take on it, when I say " Pardon my french" im actually not sorry that im cursing. Should I be sorry? I definitely think that this typeface epitomizes this phrase and those who use it.
Let's be friends.
I found this on tumblr and loved it instantly. Not only does the word weird contain back words letters, but the each word is a different font. Talk about a PLETHORA OF FONTS in this picture! The negative space being blue is perfect to contrast the clean white and purple( positive space), which makes the typefaces stand out even more so. I also feel as though the typefaces are speaking to the viewer. YOU'RE is bold and denotes new and bold( as if meeting someone for the first time). The WEIRD symbolizes someone who is weird and breaks the norms, so it makes sense why the words are not all facing one way. Should be friends is in a typeface that is almost comfortable enough to look at and definitely gives off a more vibrant feel than the words above. Last, but not least the friends portion of this picture has a wonderful and bubbly typeface in addition to the index of friendship( which is the handshake). I can't help but smile when I see this picture, maybe because it's relatable? I am beginning to notice how pivotal typography is in all that we see; advertisements, commercials,websites, news papers, books, magazines,etc...
Type can change your feelings towards whatever it is written on and representing. This typeface is not crowded or too bold, it's simply cute. Now I have got to run, to go partake in some weird activities of course.

Tuesday, September 18, 2012
Cake anyone?
Filling my mind with ideas, knowledge, smelling the musty smell of the book , and flipping through the pages one after another as if I had nothing else to do, but be engrossed in my book. I love reading. With that said, the book in this picture titled A PIECE OF CAKE may look like a book about something along the lines of cake? Cake= happiness. However bright this book is, the content is extremely sad and completely unrelated to the sweet desert, cake. The spacing in between the text on the cover is not consistent( manually adjusted kerning) nor are they structured as if on a line( not all on the baseline). The words look like they were just thrown on there, and scratched up a little. This is actually quite interesting, because how the letters appear and their placement on the cover, symbolize what the content is. The distorted typeface and spacing relates to the author Cupcake Brown and her particularly troubled childhood and transition into adulthood. Instead of flowing nicely, the typeface is very jagged and gives the title an edgy vibe. Overall, I love how bold the font is and it definitely captured me attention at Barnes & Noble. Although this autobiography is anything but a piece of cake, its a great read!
Feeling cozy in my vibrantly colored pajamas, tea, this great book, and a soundly sleeping puppy. This is my piece of cake.
Thursday, September 13, 2012
Good Afternoon,
This advertisement is probably the brightest thing outside on a typical foggy day like today. I just had to take a picture of this ad, simply because the colors are so aesthetically pleasing. I remember the days when I would spend up to 5 hours a day on InDesign and Photoshop editing photos and learning to make the space inside the font a background picture rather just a color, so I appreciate the details of this typeface. I think this font is great. It's incredibly bold, not just because of the colors but due to its legibility. Its very clear and in all capital letters. It's crucial that typefaces are easy to read especially when they are on MUNI, people need to be able to capture the message of the advertisement in that short time that the bus is passing by. It is also interesting that many of the letters are filled with pictures of nature, since this advertisement was created to remind the public to take care of our parks. The kearning in between the letters also is important to the effectiveness of this advertisement, simply because if the letters were crammed together I would be less inclined to read what it said. Personally, I do not like when ads or words are crammed, it just off a very cluttered vibe. Sometimes space is very much necessary and makes it easier on the eyes. This typeface pops, due to the fact that the negative space is green and the positive space ( the font) is so vibrant. Overall, I was really drawn to this ad, and hope that MUNI has more ad's with color, because honestly black and white advertisements and fonts can become dull, especially on a foggy day.
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