Filling my mind with ideas, knowledge, smelling the musty smell of the book , and flipping through the pages one after another as if I had nothing else to do, but be engrossed in my book. I love reading. With that said, the book in this picture titled A PIECE OF CAKE may look like a book about something along the lines of cake? Cake= happiness. However bright this book is, the content is extremely sad and completely unrelated to the sweet desert, cake. The spacing in between the text on the cover is not consistent( manually adjusted kerning) nor are they structured as if on a line( not all on the baseline). The words look like they were just thrown on there, and scratched up a little. This is actually quite interesting, because how the letters appear and their placement on the cover, symbolize what the content is. The distorted typeface and spacing relates to the author Cupcake Brown and her particularly troubled childhood and transition into adulthood. Instead of flowing nicely, the typeface is very jagged and gives the title an edgy vibe. Overall, I love how bold the font is and it definitely captured me attention at Barnes & Noble. Although this autobiography is anything but a piece of cake, its a great read!
Feeling cozy in my vibrantly colored pajamas, tea, this great book, and a soundly sleeping puppy. This is my piece of cake.
Good Afternoon,
This advertisement is probably the brightest thing outside on a typical foggy day like today. I just had to take a picture of this ad, simply because the colors are so aesthetically pleasing. I remember the days when I would spend up to 5 hours a day on InDesign and Photoshop editing photos and learning to make the space inside the font a background picture rather just a color, so I appreciate the details of this typeface. I think this font is great. It's incredibly bold, not just because of the colors but due to its legibility. Its very clear and in all capital letters. It's crucial that typefaces are easy to read especially when they are on MUNI, people need to be able to capture the message of the advertisement in that short time that the bus is passing by. It is also interesting that many of the letters are filled with pictures of nature, since this advertisement was created to remind the public to take care of our parks. The kearning in between the letters also is important to the effectiveness of this advertisement, simply because if the letters were crammed together I would be less inclined to read what it said. Personally, I do not like when ads or words are crammed, it just off a very cluttered vibe. Sometimes space is very much necessary and makes it easier on the eyes. This typeface pops, due to the fact that the negative space is green and the positive space ( the font) is so vibrant. Overall, I was really drawn to this ad, and hope that MUNI has more ad's with color, because honestly black and white advertisements and fonts can become dull, especially on a foggy day.
This STOP- TOWAWAY is seen all around San Francisco to let people know it's not okay to park there. I was sitting at the bus stop this morning and took a look at this type and because of the space created in between the pieces of letters, it grabbed my attention. This almost typewriter print font gives off a negative vibe. Even if different words where placed here, the font is very formal and official looking. This font is informative and used quite frequently. It is the perfect font for street numbers and important messages informing us of things such as--- TOWAWAY, so you won't park there and get your car towed.
